Vetted. It’s like every day in veterinary practice.

What’s the secret to Vetted? Data.

When it comes to our audience —your customers — we listen. We watch. We test. Through live events, digital and print platforms, we present essential topics in innovative ways, and measure audience engagement every step of the way. We know what resonates and what doesn’t, and we do all of this for two distinct reasons: To give this heroic, humorous, heart-filled audience what they need  – and to put your message in the best possible light to engage them.

Here’s a taste of what we’ve learned – and are happy to share:

  • Veterinarians care about medicine as much as they say they do. But they also care about business.
  • When we tie business advice to the clinical topic they can’t get out of their heads, and then share communications tips, they find they are able to help more pets.
  • On the days when sh*t gets real, Vetted reminds them that they’re not alone.

Read more about Vetted‘s unique voice and mix of content and learn why more than 58,000 Vetted subscribers say good medicine and good business, plus thoughtful client communication, go hand in hand. Every day, in veterinary practice.

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*Vetted magazine is audited by AAM.



We’ve set out to make Vetted unlike anything else. And it is.

Vetted helps you with the day-to-day trials and tribulations of veterinary medicine.”

~ Jennifer Wardlaw, DVM, MS, DACVS


“I’ve incorporated Vetted into our hospital’s monthly staff education and incentive.”

~Addie Blair, Loving Hands Animal Clinic