the next generation veterinary publication

Content Director Marnette Falley shares the concept behind this fresh new publication.


What’s the secret to Vetted?  Data.

When it comes to our audience —your customers — we listen. We watch. We test. Through live events, digital, and print platforms, we present essential topics in innovative ways, and we know what resonates and what doesn’t.We measure that engagement for two reasons: To give this heroic, humorous, heart-filled audience what they need – and to put your message in the best possible light to engage them.

Here’s a taste of what we know about our audience, your customers:

  • They care about medicine as much as they say they do. (And so do we.)
  • They care about business more than they think. When we tie our business advice to the clinical topic they can’t get out of their heads, we help them help more pets.
  • When we put ourselves out there, so do they. Some agree and some disagree, but far more join the conversation.
  • On the days when sh*t gets real, we help by showing them they’re not alone. We do that best when they talk to us, and they do. Every day.

Read more about Vetted’s unique voice and mix of content and check out personal introductions from Business Channel Director Brendan Howard and Medicine Channel Director Mindy Valcarcel.  (Welcome to (fun) evidence-based publishing.)

Contact Vetted Account Manager  download aam statement*

*Vetted magazine is audited by AAM.






We’ve set out to make Vetted unlike anything else. And it is.

Download 2017 Media Planner