Increase the number of quality sales leads from your online ad using a landing page. By definition, a landing page is a Web page that visitors are directed to after clicking on an online ad or a specific URL that prompts a certain action or result. Attracting visitors to a landing page with your online creative is easy; the tough part is converting the click-through into a quality sales lead. In order to get the desired action or result, your landing page has to convince the visitor to stay and act or you will lose the conversion from the click-through.

Here are some tips to help you create an effective landing page:

1.      Define the purpose of your landing page—keep your landing page to one objective

2.      If you want the visitor to fill out a form, place the form on the right side of the page

3.      Match your landing page to your online creative

4.      Match your call-to-action

5.      Keep the information that the visitor is seeking above the page fold

6.      Keep your copy brief and to the point

7.      Don’t distract your visitor with too many graphics

8.      Keep your landing page clean and simple—remember this is not your home page so eliminate any unnecessary elements or additional offers to minimize distractions

9.      Try and capture your lead on the landing page—limit the number of clicks

10.  Limit the amount of information collected—focus on the essentials, have the input cursor jump from field to field upon completion, and auto-populate any fields that you can

11.  Provide your privacy policy and make it clear

12.  Test your landing page.