Jan 1, 2009 FIRSTLINE
Untitled Document For more information, contact your Advanstar account manager at (800) 255-6864 or (800) 255-4569.
Click here to download a PDF version of this rate card.
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RATES 1x 6x 12x 18x 24x 36x Full Page
$7,220
$7,085
$6,860
$6,650
$6,435
$6,150
2/3 Page $6,145
$6,025
$5,845
$5,665
$5,465
$5,230
1/2 Page $4,705
$4,610
$4,475
$4,325
$4,180
$4,000
1/3 Page $4,130
$4,050
$3,920
$3,800
$3,675
$3,510
1/4 Page $2,915
$2,845
$2,765
$2,670
$2,585
$2,465
1/6 Page $2,325
$2,300
$2,220
$2,150
$2,085
$1,990
RATES, cont.
48x 60x 72x 96x 120x Full Page
$5,860
$5,655
$5,500
$5,295
$5,185
2/3 Page $4,970
$4,805
$4,680
$4,505
$4,410
1/2 Page $3,815
$3,675
$3,590
$3,450
$3,380
1/3 Page $3,340
$3,220
$3,160
$3,025
$2,965
1/4 Page $2,360
$2,270
$2,220
$2,130
$2,085
1/6 Page $1,890
$1,820
$1,775
$1,705
$1,670
COLOR RATES
Page
Spread
Standard Second
Color
$680
$1,195
Matched
Color
$1,045
$1,555
Metallic Color
$1,160
$2,110
Process Color
$1,800
$2,565
POSITION
RATES
Page
Cover 2
+20%
Cover 3
+10%
Cover 4
+25%
Other
Special
Positions
+15%
Actual ad cost determined by number of columns multiplied by number of inches at applicable frequency rate and color choice. For
the best rate, frequency schedules must start with first insertion. Frequency
Black &
2-Color
4-Color
12x
$90
$132
$150
9x
$90
$132
$150
6x
$96
$138
$156
3x
$96
$138
$156
1x
$102
$144
$162
Private practitioners,
$107
Each add'l
$2.00
Commercial advertiser,
$195
Each add'l
$4.00
Blind
box (practice for sale):
$44
