Executive summary:
Veterinary Medicine offers more ad exposures among small-animal doctors than any other clinical journal.1 In fact, Veterinary Medicine ranks first in advertising exposures to small-animal veterinarians with 11 to 20 years of experience.1
An experienced resource veterinarians trust
For more than 100 years, Veterinary Medicine has offered practitioners the clinical know-how, product knowledge, and technical savvy they need to provide the best patient care. More than 13% of our small-animal veterinarian audience reads Veterinary Medicine cover-to-cover.1
Well-targeted content boosts reading time
Veterinary Medicine provides easy-to-read, peer-reviewed clinical content that’s relevant to practices of all sizes. Practitioners turn to Veterinary Medicine for the latest information on emerging industry topics such as innovative drugs and diagnostic tools.
Our content is so on-target that the average time spent reading or looking through a typical issue of Veterinary Medicine is 44 minutes.4 Subscribers also act on what they read. In the last 12 months:
- 36% recommended or discussed a product or service as a result of seeing advertisements in Veterinary Medicine.3
- 53% applied information to practice as a result of reading articles or columns in Veterinary Medicine.3
- 53% visited a company’s Web site or sent an e-mail to a company as a result of seeing advertisements in Veterinary Medicine. 4
Reaching small-animal practitioners
Each issue reaches more than 53,000 small-animal practitioners through print and digital editions,2 and provides impressive circulation and ad exposures in these key small-animal targets — number one among clinical journals:
45% of early adopters1
41% of veterinarians with 10 to 20 years of experience1
45% of veterinarians with 10 years of experience or less1
41% of practice owners1
46% of veterinarians in high-volume practices treating 101+ cases a week1
44% of veterinarians in practices grossing more than $1 million1
By the numbers, veterinarians in high-volume practices that spend more than …
$15K annually on heartworm preventives —42%1
$15K annually on antibiotics — 42%1
$15K annually on flea/tick products — 43%1
$15K annually on vaccines/biologicals — 42%1
$10K annually on pain medication — 42%1
More reach, more exposure
Veterinary Medicine offers more ad exposures than any other clinical journal. In fact, your advertising “footprint” is even bigger with Veterinary Medicine’s integrated media channel distribution — print and digital editions.
Online: Each month, Veterinary Medicine is published in a digital Nxtbook format that is e-mailed to its subscribers and available online at www.dvm360.com. Every article and every ad is included, along with useful multimedia extras — ranked as the best by 54% of our readers4 — and it’s all included for the price of your print ad.
More than 100,000 veterinary professionals go to www.dvm360.com each month.5 Your message now makes a wider, deeper advertising footprint, among veterinarians by giving them 24/7 access to relevant content and your messages.
Its impressive circulation and reader interest will boost equally impressive ad exposures. Plus you’ll benefit from your association with:
Clinical content that’s held to the highest peer-review standards by reviewers and advisory boards composed of leading specialists and progressive practitioners
Award-winning content
Clinical information provided in articles, procedural images, graphics and a variety of other formats — ranked as the best by 52% of readers.4
Contact your Advanstar account manager to learn what Veterinary Medicine can do for you.
1. Source: PERQ/HCI FOCUS® Veterinary 2009.
2. Source: June 2009 BPA Worldwide Circulation Statement for Veterinary Medicine. Paragraph 3a, categories 1-3; total qualified = 57,108.
3. Source: January 2009 Veterinary Medicine Reader Assessment Survey.
4. Source: May 2009 Veterinary Medicine Reader Assessment Survey.
5. Source: Advanstar HBX Report, November 2008-November 2009.
