Executive summary:
Firstline offers more ad exposures in every team category than any other veterinary team or technician journal.1 Our audience — practice managers, receptionists, credentialed technicians, and veterinary assistants — are the same influencers who see pet owners and make recommendations on the products and services they read about in Firstline!1
Trusted by the entire team
When you’re trying to reach veterinary team members who influence pet owners and product purchasers, count on Firstline to reach your target audience.
Compare our numbers to industry competitors such as Veterinary Technician, and see for yourself. Firstline offers more ad exposures in every team category than Veterinary Technician.2 And Firstline is the only industry publication that speaks directly to the entire veterinary team, a high percentage of whom meet with pet owners 10 or more times daily:
- 93% of receptionists3
- 78% of credentialed technicians3
- 76% of veterinary assistants3
- 68% of practice managers3
The information that influencers ask for
Firstline has a very high direct-request rate — 85.9% — and reaches 39,093 team members by title and name4 with information on the topics that interest them the most. From team chemistry to peer-reviewed clinical content to front-desk challenges to handling hostile pet owners, Firstline has the news and information team members know will help them with practice concerns and professional development.
That’s why our readers spend an average of 48 minutes reading or looking through an issue of Firstline, and 46% read each issue cover to cover.5
Subscribers act on what they see in Firstline
With impressive readership figures like these, it’s no surprise that most of our readers report taking action based on the articles and columns they read. In the last 12 months:
54% visited a company’s Web site or sent an e-mail as a result of seeing ads in Firstline5
72% applied information to practice from reading articles or columns in Firstline5
71% discussed or filed a Firstline article or column for future reference5
They have recommended or discussed a product or service they saw in Firstline1
- Credentialed Technicians — 90%1
- Veterinary Assistants — 94%1
- Receptionists — 93%1
- Practice Managers — 63%1
On a regular basis, our audience educates clients about recommendations for:1
- Flea and tick products
- Heartworm preventives
- Premium pet foods
- Dermatologic products
- Vaccines
- Nutritional supplements
- Pet treats
- Dental care products
- Pain relief drugs
And this same team of assistants, technicians, practice managers, and receptionists also has a say in the practice’s purchase of: 3
- Flea and tick products
- Heartworm preventives
- Computers/software
- Office equipment
- Dental equipment/tools
- Dermatologic products
- Diagnostic tests
- Grooming tools/supplies
- Surgical instruments
More reach, more exposure
Online: Each month, Firstline is published in a digital Nxtbook format that’s e-mailed to its digital subscribers and is available online at www.dvm360.com. Every article and every ad is included, along with useful multimedia extras — such as a direct link to your Web site and related content as well as flash videos — and it’s all included for the price of your print ad.
More than 100,000 veterinary professionals go to www.dvm360.com each month.6 Your message now makes a wider, deeper advertising footprint, among team members by giving them 24/7 access to relevant content and your messages.
Contact your Advanstar account manager to learn how Firstline can help you put your message in front of the influential team members you need to reach.
1. Source: Advanstar August 2009 Team Trends Study.
2. Source: Readex Research June 2008 – Hospital Team Study.
3. Source: 2005 Advanstar Veterinary Healthcare Team Study, data on file.
4. Source: June 2009 BPA Worldwide Publisher’s Statement for Firstline. Paragraph 3b and 3c; total qualified = 40,133.
5. Source: Advanstar April 2009 Reader Assessment Survey.
6. Source: Advanstar HBX Report, November 2008-November 2009.
