Firstline 2011 editorial planning calendar - DVM360 Media
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Firstline 2011 editorial planning calendar


Month
Ad
Closing
Materials
Due
Communication
Strategies
Clinical Value-Added*

January

12/21/10
12/28/10
  • Viral infections
  • Parasitology
  • Dentistry
  • Vaccines

Emergency medicine

Bonus distribution:
WVC,
Las Vegas
February
1/21/11
1/26/11
  • Third-party payment plans
  • Pet insurance
  • Parasitology
  • Nutrition
  • Dentistry
  • Vaccines

Behavior

 
March
2/18/11
2/24/11
  • Nutrition/Weight management
  • Endocrinology
  • Microchipping
  • Parasitology

Kidney disease

 

April
3/18/11
3/23/11
  • Third-party payment plans
  • Parasitology/Zoonotics
  • Lyme disease
  • Pet insurance
  • Diagnostics

Dentistry

Bonus distribution: CVC in Washington,  D.C.

May
4/15/11
4/20/11
  • Dermatology
  • Parasitology
  • Wound care
  • Diagnostics
  • Behavior

Diabetes

 
June
5/18/11
5/23/11
  • Weight management
  • Microchipping
  • Parasitology
  • Anesthesia
  • Nutrition

Cardiology

Free Readex On Target!® Ad Readership Study for qualified advertisers

Bonus distribution:
AVMA,
St. Louis

July
6/17/11
6/22/11
  • Third-party payment plans
  • Pet Insurance
  • Dermatology
  • Parasitology
  • Behavior

Anesthesia

 

August
7/15/11
7/20/11
  • State of the Industry issue
  • Practice management software
  • Parasitology
  • Technology
  • Behavior
  • Lasers

Nutrition

Bonus distribution:
CVC in
Kansas City
September
8/19/11
8/24/11
  • Nutrition/Weight management
  • Pain management
  • Rabies/Vaccines
  • Geriatrics
  • Nutrition

Parasitology

 

October
9/16/11
9/21/11
  • Parasitology
  • Oncology
  • Nutrition
  • Behavior
  • Vaccines
  • Urology

Dermatology

Bonus distribution:
CVC in
San Diego
November
10/19/11
10/24/11
  • Pet insurance
  • Parasitology
  • Geriatrics
  • Nutrition
  • Diabetes

Pain management

 

December
11/18/11
11/23/11
  • Third-party payment plans
  • Weight management
  • Pet insurance
  • Parasitology
  • Dentistry

Nutrition

Bonus distribution:
NAVC 2012, Orlando

*Editorial and value-added are tentative and subject to change.

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