Month | Ad
Closing
Date | Materials
Due
Date | Communication Strategies | Clinical | Supplements and
Value-Added* |
|---|
January | 12/21/09 | 12/28/09 | • Parasitology
• Microchipping
• Weight management
• Pet insurance
• Nutrition
• Third-party payment plans | • Internal medicine
• Urology
| Bonus distribution:
WVC,
Las Vegas |
| February | 1/21/10 | 1/26/10 | • Dentistry
• Diagnostics
• Vaccines
• Parasitology | •Emergency-Critical care
• Fluid therapy
| |
| March | 2/19/10 | 2/24/10 | • Parasitology
• Nutrition
• Pet insurance
• Lyme disease
• Vaccines
• Zoonotics
| • Diabetes
• Weight management
| Free Readex On Target!® Ad Readership Study for qualified advertisersBonus distribution:
CVC in Baltimore |
| April | 3/19/10 | 3/24/10 | • Dentistry
• Dermatology
• In-house diagnostics
• Nutrition
• Equipment update: Ultrasound, lasers, software | • Parasitology
| |
| May | 4/16/10 | 4/21/10 | • Microchipping
• Nutrition
• Parasitology
• Third-party payment plans | • Behavior myths (mentions sedatives)
| |
| June | 5/18/10 | 5/21/10 | • Dentistry
• Diagnostics
• Parasitology
• Zoonotics
| • Vaccines
| |
| July | 6/18/10 | 6/23/10 | • Dermatology
• Behavior
• Nutrition
• Parasitology
| • Internal medicine
• Oncology
| Bonus distribution:
AVMA, Atlanta |
| August | 7/16/10 | 7/21/10 | • “State of the Industry” issue
• Parasitology
• Pet insurance
• Third-party payment plans | • Rehabilitation
| Bonus distribution:
CVC in Kansas City |
| September | 8/19/10 | 8/24/10 | • Parasitology
• Pet insurance
• Nutrition
• Microchipping
• Geriatrics
• Weight management
• Third-party payment plans | • Pain management
| |
| October | 9/17/10 | 9/22/10 | • Dentistry
• Pain management
• Parasitology
• Inventory management/Software | • Internal medicine
• Anesthesia
| Bonus distribution:
CVC in
San Diego |
| November | 10/19/10 | 10/22/10 | • Zoonotics
• Parasitology
• Pet insurance
• Third-party payment plans | •Dermatology
| |
| December | 11/19/10 | 11/24/10 | • Parasitology
• Nutrition
• Diagnostics | • Dentistry
| Bonus distribution:
NAVC 2011, Orlando |
