Firstline 2010 editorial planning calendar - DVM360 Media
CVC 2009
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Firstline 2010 editorial planning calendar


Month
Ad
Closing
Date
Materials
Due
Date
Communication StrategiesClinical Supplements and
Value-Added*

January

12/21/09
12/28/09
• Parasitology
• Microchipping
• Weight management
• Pet insurance
• Nutrition
• Third-party payment plans
• Internal medicine
• Urology
Bonus distribution:
WVC,
Las Vegas
February
1/21/10
1/26/10
• Dentistry
• Diagnostics
• Vaccines
• Parasitology
•Emergency-Critical care
• Fluid therapy
 
March
2/19/10
2/24/10
• Parasitology
• Nutrition
• Pet insurance
• Lyme disease
• Vaccines
• Zoonotics
• Diabetes
• Weight management
Free Readex On Target!® Ad Readership Study for qualified advertisers

Bonus distribution:
CVC in Baltimore

April
3/19/10
3/24/10
• Dentistry
• Dermatology
• In-house diagnostics
• Nutrition
• Equipment update: Ultrasound, lasers, software
• Parasitology

 

May
4/16/10
4/21/10
• Microchipping
• Nutrition
• Parasitology
• Third-party payment plans
• Behavior myths (mentions sedatives)
 
June
5/18/10
5/21/10
• Dentistry
• Diagnostics
• Parasitology
• Zoonotics
• Vaccines
 
July
6/18/10
6/23/10
• Dermatology
• Behavior
• Nutrition
• Parasitology
• Internal medicine
• Oncology
Bonus distribution:
AVMA, Atlanta
August
7/16/10
7/21/10
• “State of the Industry” issue
• Parasitology
• Pet insurance
• Third-party payment plans
• Rehabilitation
Bonus distribution:
CVC in Kansas City
September
8/19/10
8/24/10
• Parasitology
• Pet insurance
• Nutrition
• Microchipping
• Geriatrics
• Weight management
• Third-party payment plans
• Pain management
 
October
9/17/10
9/22/10
• Dentistry
• Pain management
• Parasitology
• Inventory management/Software
• Internal medicine
• Anesthesia
Bonus distribution:
CVC in
San Diego
November
10/19/10
10/22/10
• Zoonotics
• Parasitology
• Pet insurance
• Third-party payment plans
•Dermatology
 
December
11/19/10
11/24/10
• Parasitology
• Nutrition
• Diagnostics
• Dentistry
Bonus distribution:
NAVC 2011, Orlando

*Editorial and value-added are tentative and subject to change.


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