Month | Ad Closing | Materials Due | Communication Strategies | Clinical | Value-Added* |
|---|
January | 12/21/10 | 12/28/10 | Viral infections Parasitology Dentistry Vaccines
| | Bonus distribution: WVC, Las Vegas |
| February | 1/21/11 | 1/26/11 | Third-party payment plans
| Behavior
| |
| March | 2/18/11 | 2/24/11 | | Kidney disease | |
| April | 3/18/11 | 3/23/11 | | Dentistry | Bonus distribution: CVC in Washington, D.C. |
| May | 4/15/11 | 4/20/11 | Dermatology Parasitology Wound care Diagnostics Behavior
| Diabetes | |
| June | 5/18/11 | 5/23/11 | - Weight management
- Microchipping
- Parasitology
- Anesthesia
- Nutrition
| Cardiology | Free Readex On Target!® Ad Readership Study for qualified advertisersBonus distribution: AVMA, St. Louis |
| July | 6/17/11 | 6/22/11 | - Third-party payment plans
- Pet Insurance
- Dermatology
- Parasitology
- Behavior
| Anesthesia | |
| August | 7/15/11 | 7/20/11 | | Nutrition | Bonus distribution: CVC in Kansas City |
| September | 8/19/11 | 8/24/11 | | Parasitology | |
| October | 9/16/11 | 9/21/11 | Parasitology Oncology Nutrition Behavior Vaccines Urology
| Dermatology | Bonus distribution: CVC in San Diego |
| November | 10/19/11 | 10/24/11 | Pet insurance Parasitology Geriatrics Nutrition Diabetes
| Pain management | |
| December | 11/18/11 | 11/23/11 | - Third-party payment plans
- Weight management
- Pet insurance
- Parasitology
- Dentistry
| Nutrition | Bonus distribution: NAVC 2012, Orlando |
*Editorial and value-added are tentative and subject to change.