Editor’s Note:
Team members are on the frontlines for educating clients, and this month’s issue gives them the information they need to know to succeed in this demanding aspect of their job. For example, our clinical article educates team members about diabetes so they can assist clients in handling this increasingly diagnosed disease. Our zoonoses article allows team members to help pet owners keep all their family members healthy. And the noteworthy topics continue. Here’s a closer look at what we have planned:

Clinical
Diabetes
In this article, Robin Sereno, BS, CVT, VTS (SAIM), with the University of Wisconsin-Madison School of Veterinary Medicine, will discuss technicians’ roles in handling diabetes in patients. Some specifics of the article include nutrition and weight management and the need to transition certain patients to a new insulin. The article will also provide information about how all team members can educate clients and help them comply with their diabetic pets’ long-term care needs.

Client Education
5 zoonotic diseases clients need to know about
When warmer weather approaches, thoughts turn to zoonotic diseases—and some are year-round threats. This article will give veterinary team members information on how to educate clients about symptoms to watch for, appropriate treatments, and prevention of the following zoonoses: roundworm infection, ringworm, Lyme disease, toxoplasmosis, and cryptosporidiosis.

Efficiency Strategies
Are technician appointments smart?
When clients see technicians instead of veterinarians, client wait times decrease and doctors are able to spend more time practicing medicine. But there are challenges to implementing technician appointments. This article talks to a few practices that use technician appointments and helps practices decide if they should too.

Communication Strategies
How to say what you mean
Veterinary team members do a lot of talking to each other and to clients. So if their statements leave their intentions unclear, much can go wrong, including patient care. This article will provide tips for ensuring that team members are getting their true points across.

Pearls of Practice
Market pet insurance in puppy and kitten kits

Note: Free Readex On Target^® Ad Readership Study for qualified advertisers.

Ad Close Date: February 19, 2010
Materials Deadline: February 24, 2010