Editor’s Note:
Dealing with ticks is a major concern for clients, which makes it a major concern for team members. This month’s ClinQuiz on ticks will teach every team member, from the receptionist to the technician, important information about staving off these bothersome and potentially dangerous parasites. The issue is rounded out with numerous strategies for how team members can succeed in practice. Read on for more details:

Clinical
Parasitology
Susan E. Little, DVM, PhD, DEVPC, with Oklahoma State University, tests team members’ knowledge through a parasitology ClinQuiz about ticks in dogs and cats.

Skill Builder
Equipment update
Knowledgeable team members should be involved in equipment-purchasing decisions. To give them the knowledge they need, this article explains how pets, the practice, and team members benefit from the following equipment: a therapy laser, dental digital radiography, practice management software, and in-house diagnostics.

My View
The Golden Rule of client interaction
One veterinary practice manager explains how she came to realize that team members must be careful to treat pet owners with respect and kindness.

Communication Strategies
Handling sticky situations
From office romance to uncouth doctors to clients who bring in illegal pets, veterinary team members face awkward circumstances all the time. This article will teach them how to handle those tough issues with professionalism.

Pearls of Practice

• Tips for launching a weight loss program

• Sample Script: How to respond when clients say, “My dog won’t stop scratching!”

Note: Bonus distribution at CVC in Baltimore , April 9-12, 2010.

Ad Close Date: March 19, 2010
Materials Deadline: March 24, 2010