Stock: Text pages: 38# stock Cover: 80# stock
Binding: Perfect binding
Printing Process: Web offset
Line Screen: 150-line screen recommended. (Allow for 24% dot gain.)

Reproduction Requirements

1. Digital data is required for all ad submissions.  Preferred format is PDF/X-1a. Note that a standard PDF is not a preferred format, files should be a PDF/X-1a which is a PDF subset specific to printing. Publisher shall have no obligation or liability to Advertiser of any kind (including, without limitation, the obligation to offer Advertiser makegoods or any other form of compensation) if an ad is supplied to Publisher by Advertiser in any format other than our preferred formats. Non-preferred or non-acceptable formats will be charged a $150 processing fee. All files should be built to exact ad space dimensions purchased. For detailed instructions on preparing PDF/X-1a files and submitting ad files to the correct size, go to www.AdsAtAdvanstar.com or contact the production manager.

2. Publisher will not supply a faxed or soft proof for Advertiser-supplied files. Advertiser is solely responsible for preflighting and proofing all advertisements prior to submission to Publisher. If Publisher detects an error before going to press, Publisher will make a reasonable effort to contact Advertiser to give Advertiser an opportunity to correct and resubmit Advertiser’s file before publication.

3. Accepted Method of Delivery: The preferred method of delivering ad files to Advanstar is via a Web-based ad uploader, www.AdsAtAdvanstar.com. Files can also be submitted on CD-R or DVD-R disc format.

4. Ad Proofs: To insure that Advertiser’s ad is reproduced correctly, a SWOP-certified color proof that has been made from the same file that Advertiser supplies to Publisher must also be provided. Publisher cannot provide Advertiser any assurances regarding the accuracy of reproduction of any ad submitted without a SWOP proof. Publisher shall have no obligation or liability to Advertiser of any kind (including, without limitation, the obligation to offer Advertiser makegoods or any other form of compensation) for any ad supplied to Publisher by Advertiser without a SWOP proof. Please send SWOP proofs to:

Advanstar Communications
ATTN: Kim Johnson
131 West First Street
Duluth, MN 55802

Issuance
• Monthly
• Mailed at periodical rate, 10th day of month

Closing Dates
• Reservations and copy: 30 days preceding month of issue
• Cancellations: 30 days preceding month of issue

Rate Protection
2010 rates are protected through December 31, 2010.

Commission
Accredited advertising agencies receive a 15% commission provided invoices are paid within 30 days. Production charges are not subject to agency commission.

Publisher’s Note
All advertising is subject to the publisher’s approval. The publisher reserves the right to reject advertising not in keeping with the publication’s standards.Veterinary Medicine is a registered trademark used herein under license.

Insert Specifications
Two-page insert 8” x 10.75” • Trim size 7.75” x 10.5” (Position ad to allow for .125” trim at head, foot, gutter, and face. Leave at least .375” between live matter and all trim edges. Bleed .125” on all sides of ad.)

Four-page insert 16” x 10.75” • Trim size 7.75” x 10.5” All inserts should be delivered folded and ready for binding. Position ad to allow for .125” trim at head, foot, gutter, and face. Leave at least .375” between live matter and all trim edges. Bleed .125” on all sides of ad.

Stock: Not to exceed the following limitations:

Submit samples to production manager for approval. Samples of insert stock should be submitted four weeks in advance of insert delivery date and prior to printing of insert.

Quantity: Verify before each insertion.

Shipping: Inserts only should be shipped to:

Veterinary Medicine
RR Donnelley
100 Banta Road
Long Prairie, MN 56347

Please mark all cartons with publication name and month.

Insert Rates
Contact your Advanstar account manager for a specific quote based on insert size and desired circulation.

Circulation
BPA Worldwide audits Veterinary Medicine’s circulation. Go to BPA’s searchable Web site at www.bpaww.com to utilize the following resources—and much more:
• View and print Veterinary Medicine’s current and archived BPA Circulation Statements.
• View and print other BPA-audited publications’ Circulation Statements within this industry and many other industries Advertiser might be interested in.
• Sign up to receive automatic e-mail notifications when newly updated Circulation Statements or Audit Reports are available in BPA’s online Reports Library.
• View the rigorous bylaws and rules that must be adhered to in order to become a BPA member and to pass a BPA audit.
• Use the invaluable search engine to perform keyword searches through dozens of media and publishing Web sites.

If you haven’t already done so, you will need to create your username and password to access BPA’s library of circulation data. Go to www.bpaww.com, click on the appropriate boxes in the “Circulation Data Search” link, and follow the succeeding instructions to create your username and password. You only have to create the username and password once, and then you will have unlimited free access to BPA’s Reports Library.

Questions?
Contact the publisher for contracts, insertion orders, proofs, instructions, shipping information, and all reproduction materials.