Month | Ad Closing
| Materials Due | Topics | Supplements and Value-Added* |
|---|
January | 12/7/10 | 12/10/10 | | Bonus distribution: NAVC, Orlando |
| February | 1/7/11 | 1/12/11 | - Dentistry
- Practice financing
- Spay-neuter programs
- Parasitology
| Bonus distribution: WVC, Las Vegas |
| March | 2/8/11 | 2/11/11 | Hospital of the Year Adoption kits Hospital design Pet insurance Parasitology Taxes
| |
| April | 3/8/11 | 3/11/11 | - Lyme/Tick
- Animal cruelty
- Endocrinology
- Anesthesia
- Parasitology
| Bonus distribution: CVC in Washington, D.C. |
| May | 4/8/11 | 4/13/11 | - Urology
- Dermatology
- Parasitology
- Dog bite prevention
| |
| June | 5/6/11 | 5/11/11 | - Anxiety/Behavior
- Endocrinology
- Pet insurance
- Vaccines
| |
| July | 6/7/11 | 6/10/11 | - Special Feline issue
- Records/Software
- Parasitology
- Mircochips
- Vaccines
| Bonus distribution: AVMA, St. Louis |
| August | 7/8/11 | 7/13/11 | - State of the Industry
- Equipment/Technology
- Records/Software
- Parasitology
- Nutrition
- Vaccines
| Free capital equipment leads for qualified advertisersBonus distribution: CVC in Kansas City |
| September | 8/9/11 | 8/12/11 | - Cardiology
- Financing
- Urology
- Rabies
| |
| October | 9/19/11 | 9/14/11 | - Dental digital radiography
- Technician appreciation
- Wellness diagnostics
- Obesity
| Bonus distribution: CVC in San Diego |
| November | 10/7/11 | 10/12/11 | - Special Senior Care issue
- Osteoarthritis/Pain
- Renal care
- Vaccines
- Diabetes
- Cancer
| |
| December | 11/8/11 | 11/11/11 | | |
*Editorial and value-added are tentative and subject to change.
Hospital Design
Issue Date | Ad Closing | Materials Due |
June | | |