Executive summary:
Veterinary Economics gives advertisers access to 55,000+ practicing veterinarians.1 Veterinary Economics also enjoys the best cover-to-cover readership of any veterinary journal, offering impressive ad exposure strength among high-target audiences.2 And our subscribers act on the promotional messages they see.3
A trusted voice in veterinary practice management
Veterinary Economics helps veterinary professionals with the business side of practice — from articles on fee structures to tips for dealing with cash-strapped clients. This emphasis makes Veterinary Economics essential reading for more than 55,0001 qualified subscribers.
From managing personnel to improving standards of care, our readers rely on Veterinary Economics for the information they need to make their practices and careers more successful. Our content is on the mark … so much so that Veterinary Economics boasts a 22% cover-to-cover readership — the highest of any publication serving companion-animal veterinarians.2
Got time for impressive ad exposure strength?
Our subscribers spend an average of 40 minutes reading or looking through each issue3 — increasing your ad exposure among these key companion-animal target markets:
42% of early adopters2
46% of practice owners2
41% of doctors in practices treating 101+ cases per week2
43% of doctors in practices grossing more than $1 million2
Veterinarians that spend more than…
$15K annually on flea/tick products — 49%2
$15K annually on heartworm preventives — 49%2
$15K annually on antibiotics — 43%2
$15K annually on vaccines/biologicals — 47%2
$10K annually on pain medication — 45%2
Subscribers act on what they read in Veterinary Economics
Solid reporting, timely articles, and the overall value of our content produce tangible results. In the last 12 months:
62% of our readers have applied information to their practice as a result of reading an article or column in Veterinary Economics.3
50% of our readers have visited a company’s Web site or sent an e-mail to a company as a result of seeing ads in Veterinary Economics.3
More ad exposures in more ways
Two annual supplements: Readers appreciate the information-packed content, and advertisers benefit from additional opportunities to reach their target audiences.
Hospital Design Supplement (June)
This award-winning supplement offers tools and tips for remodeling or building a new practice. It’s the ideal vehicle for promoting products and services essential to a growing practice.
CVC in Kansas City Insider’s Guide to the City and Conference (July)
Complete with maps, timetables, and special articles, this guide is the essential resource more than 3,000 CVC in Kansas City attendees use to determine where to eat and what to do outside the convention.
Online: Each month, Veterinary Economics is published in a digital Nxtbook format that’s e-mailed to its digital subscribers and is available online at www.dvm360.com. Every article and every ad is included, along with multimedia extras — such as a direct link to your Web site and related content as well as flash videos — and it’s all included for the price of your print ad.
More than 100,000 veterinary professionals go to www.dvm360.com each month.4 Your message now makes a wider, deeper advertising footprint, among veterinarians and their teams by giving them 24/7 access to relevant content and your messages.
Stretch your advertising dollar; boost your reach!
What other practice management publication offers you such impressive, quantifiable results for your advertising dollar? Contact your Advanstar account manager to learn how you can make the most of your advertising dollar in the pages of Veterinary Economics.
1. Source: December 2009 BPA Worldwide Circulation Statement for Veterinary Economics. Paragraph 3a, categories 1-6; total qualified = 55,201.
2. Source: PERQ/HCI FOCUS® Veterinary 2009.
3. Source: April 2009 Veterinary Economics Reader Assessment Survey.
4. Source: Advanstar HBX Report, November 2008-November 2009.
