Veterinary Economics advertising rates: 2010 - DVM360 Media
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Veterinary Economics advertising rates: 2010
Jan 1, 2009
dvm360

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For more information, contact your Advanstar account manager at (800) 255-6864 or (800) 255-4569.

Click here to download a PDF version of this rate card.

Jump to: Color rates | Position rates | Hosptial Design rates | Marketplace rates | Product & Service Showcase rates

RATES1x6x12x18x24x36x

Full Page

$7,845
$7,745
$7,480
$7,130
$6,970
$6,760
2/3 Page
$6,670
$6,585
$6,365
$6,065
$5,925
$5,750
1/2 Page
$5,100
$5,035
$4,885
$4,650
$4,540
$4,400
1/3 Page
$4,475
$4,425
$4,275
$4,075
$3,985
$3,875
1/4 Page
$3,925
$3,875
$3,750
$3,570
$3,485
$3,390
1/6 Page
$2,765
$2,670
$2,655
$2,530
$2,470
$2,390
 
RATES, cont.
48x60x72x96x120x

Full Page

$6,540
$6,390
$6,110
$5,975
$5,810
2/3 Page
$5,590
$5,430
$5,200
$5,080
$4,945
1/2 Page
$4,280
$4,160
$3,980
$3,890
$3,790
1/3 Page
$3,760
$3,650
$3,490
$3,420
$3,325
1/4 Page
$3,295
$3,195
$3,060
$2,995
$2,915
1/6 Page
$2,305
$2,240
$2,140
$2,100
$2,030


COLOR RATES
Page
Spread
Standard Second Color
$895
$1,465
Matched Color
$1,260
$1,910
Metallic Color
$1,505
$2,725
Process Color
$2,175
$3,270


POSITION RATES
Page
Cover 2
+25%
Cover 3
+10%
Cover 4
+30%
Other Special Positions
+10%


HOSPITAL DESIGN SUPPLEMENT RATES

Full
Page		2/3
Page 		1/2
Page 		1/3
Page 		1/4
Page 		1/6
Page

1x

$9,400
$7,990
$6,110
$5,355
$4,705
$3,115
6x
$9,285
$7,900
$6,030
$5,305
$4,650
$3,065
12x
$9,005
$7,635
$5,850
$5,080
$4,490
$2,970
18x
$8,620
$7,265
$5,565
$4,885
$4,270
$2,840
24x
$8,435
$7,100
$5,430
$4,780
$4,175
$2,795
36x
$8,215
$6,890
$5,280
$4,625
$4,045
$2,715
48x
$8,010
$6,695
$5,125
$4,490
$3,950
$2,645
60x
$7,810
$6,515
$5,000
$4,370
$3,840
$2,580
72x
$7,510
$6,225
$4,755
$4,175
$3,655
$2,485


Hospital Design supplement rates will be discounted by 25% if the same ad appears in the corresponding monthly issue of Veterinary Economics.

Advertisements in the Hospital Design supplement include a 12-month sponsorship on the Hospital Design section of dvm360.com.

HOSPITAL DESIGN
SUPPLEMENT COLOR RATES
PAGE
SPREAD
Standard Second Color
$925
$1,530
Matched Color
$1,310
$1,990
Metallic Color
$1,505
$2,725
Process Color
$2,280
$3,420


Marketplace ad rates
Per Column Inch (1 Column = 2-1/8")
Actual ad cost determined by number of columns multiplied by number of inches at applicable frequency rate and color choice. For the best rate, frequency schedules must start with first insertion.
Frequency
Black &
White
2-Color
4-Color
12x
$210
$252
$270
9x
$222
$264
$282
6x
$228
$270
$288
3x
$240
$282
$300
1x
$246
$288
$306
Recruitment ads and Practice For Sale ads:
Private practitioners,
first 25 words
$91
Each add'l
word:
$1.00
Commercial advertiser,
first 25 words
$166
Each add'l
word:
$2.00
Blind box (practice for sale):
$45

Product & Service Showcase full-color ad rates
Ad sizes 1x3x6x12x

Full Page

$5,555
$5,495
$5,435
$5,150
1/2 Page
$3,370
$3,340
$3,300
$3,220
1/4 Page
$2,360
$2,340
$2,320
$2,250
1/8 Page
$1,580
$1,565
$1,545
$1,490
Source: dvm360, 1/1/2009
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