Executive summary
:
DVM Newsmagazine offers more ad exposures for advertisers than any other veterinary journal.1 DVM Newsmagazine subscribers act on the promotional messages they see by: visiting an advertising company’s Web site … sending an e-mail…and recommending products advertised in DVM Newsmagazine.2
The voice of veterinary news
More than 58,000 practicing veterinarians trust DVM Newsmagazine for concise, timely content, and they appreciate our easy-to-read tabloid format.3 Thanks to audience loyalty, DVM Newsmagazine also enjoys an 86.6% direct request rate.4
From Wall Street’s economic impact on unwanted horses to day-to-day practice survival, DVM Newsmagazine covers breaking news, business, medicine and products so effectively that 54% of readers rated it as the top publication for providing timely information.2
No. 1 in average-issue ad exposures1
Our readers spend an average of 45 minutes reading or looking through an issue of DVM Newsmagazine2 — increasing your ad exposure among these key small-animal demographics:
51% of early adopters1
50% of veterinarians with 20+ years of experience1
48% of practice owners1
49% of veterinarians in practices treating 101+ cases a week1
46% of veterinarians in practices grossing more than $1 million1
By the numbers, veterinarians that spend more than…
$15K annually on heartworm preventives — 49%1
$15K annually on flea/tick products — 50%1
$15K annually on antibiotics — 46%1
$15K annually on vaccines/biologicals — 48%1
$10K annually on pain medication — 46%1
1. Source: PERQ/HCI FOCUS® Veterinary 2009.
2. Source: March 2009 DVM Newsmagazine Reader Assessment Survey.
3. Source: Advanstar Veterinarian Companion Animal Only Media Usage Study 2007.
4. Source: June 2009 BPA Worldwide Publisher’s Statement for DVM Newsmagazine. Paragraph 3b; total qualified = 58,517.
Subscribers act on what they see in DVM Newsmagazine2
Not only does DVM Newsmagazine deliver more ad exposures than any other publication in this market1, but our subscribers also act on what they read! In the last 12 months:
57% visited a company’s Web site or sent an e-mail to a company as a result of seeing an advertisement in DVM Newsmagazine.2
39% recommended or discussed a product or service as a result of seeing an advertisement in DVM Newsmagazine.2
More ad exposures in more ways
Online: Each month, DVM Newsmagazine is published in a digital Nxtbook format that’s e-mailed to its digital subscribers and is available online at www.dvm360.com. Every article and every ad is included, along with multimedia extras — such as a direct link to your Web site and related content as well as flash videos — and it’s all included for the price of your print ad.
More than 100,000 veterinary professionals go to www.dvm360.com each month.5 Your message now makes a wider, deeper advertising footprint, among veterinarians and their teams by giving them 24/7 access to relevant content and your messages.
Equine Practitioners: We give you the ability to directly target equine doctors with DVM Newsmagazine’s monthly equine demographic section.
12 Supplements: Throughout the year, DVM Newsmagazine publishes 12 supplements, giving you additional opportunities to increase your ad exposures and reach the highly targeted audiences you seek. Supplements include:
Products360 (January, April, July, October)
An easy-to-navigate resource for new products and services
In Focus (February and May)
Timely and relevant articles for breaking topics
Student360 (February, April, September, November)
For veterinary students ready to jumpstart their careers
Equine Calendar of Meetings and Events (November)
Puts your company’s messages in front of more than 9,900 equine practitioners4A every single day for an entire month
Calendar of Veterinary Meetings and Events (December)
One calendar year — more than 54,000 small-animal veterinarians4B
Boost your reach, maximize your ad exposure!
Contact your Advanstar account manager to learn how.
1. Source: PERQ/HCI FOCUS® Veterinary 2009.
2. Source: March 2009 DVM Newsmagazine Reader Assessment Survey.
3. Source: Advanstar Veterinarian Companion Animal Only Media Usage Study 2007.
4. Source: June 2009 BPA Worldwide Publisher’s Statement for DVM Newsmagazine, Paragraph 3a; (4A) categories 3, 4B, 4D, and 5 (4B) categories 1-3.
5. Source: Advanstar HBX Report, November 2008-November 2009.
