Jan 1, 2009 dvm360
For more information, contact your Advanstar account manager at (800) 255-6864 or (800) 255-4569.
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Jump to : Equine rates | Product360 rates | Student360 rates | Marketplace rates | Products360 Marketplace rates | Product & Service Showcase rates
RATES 1x 6x 12x 18x 24x 36x Tabloid Page
$9,680
$9,285
$8,895
$8,510
$8,330
$8,080
1/2 Tabloid $7,890
$7,570
$7,260
$6,930
$6,790
$6,590
Junior Page $8,080
$7,975
$7,705
$7,345
$7,180
$6,965
3/4 Jr. Page $5,985
$5,745
$5,500
$5,260
$5,145
$4,980
2/3 Jr. Page $5,420
$5,205
$4,980
$4,770
$4,675
$4,535
1/2 Jr. Page $4,215
$4,050
$3,875
$3,705
$3,610
$3,525
1/3 Jr. Page $3,340
$3,210
$3,065
$2,955
$2,860
$2,840
1/4 Jr. Page $2,625
$2,495
$2,370
$2,265
$2,185
$2,130
RATES, cont.
48x 60x 72x 96x 120x Tabloid Page
$7,865
$7,710
$7,475
$7,260
$7,090
1/2 Tabloid $6,410
$6,285
$6,095
$5,920
$5,785
Junior Page $6,735
$6,585
$6,295
$6,155
$5,985
3/4 Jr. Page $4,845
$4,765
$4,610
$4,485
$4,380
2/3 Jr. Page $4,400
$4,325
$4,185
$4,070
$3,980
1/2 Jr. Page $3,420
$3,345
$3,270
$3,195
$3,080
1/3 Jr. Page $2,840
$2,840
$2,840
$2,840
$2,840
1/4 Jr. Page $2,130
$2,130
$2,130
$2,130
$2,130
COLOR RATES
Page
Spread
Standard Second Color
$945
$1,460
Matched Color
$1,285
$1,870
Metallic Color
$1,440
$2,665
Process Color
$2,190
$3,340
POSITION RATES
Page
Cover 2
+25%
Cover 3
+10%
Cover 4
+30%
Other Special Positions
+15%
EQUINE RATES 1x 6x 12x 18x 24x 36x Tabloid Page
$6,315
$6,055
$5,800
$5,545
$5,435
$5,270
1/2 Tabloid $5,145
$4,935
$4,735
$4,525
$4,430
$4,295
Junior Page $5,200
$4,980
$4,785
$4,575
$4,480
$4,335
3/4 Jr. Page $3,900
$3,745
$3,585
$3,435
$3,355
$3,250
2/3 Jr. Page $3,535
$3,385
$3,245
$3,115
$3,045
$2,955
1/2 Jr. Page $2,745
$2,640
$2,525
$2,415
$2,355
$2,285
1/3 Jr. Page $2,180
$2,090
$2,000
$1,925
$1,870
$1,855
1/4 Jr. Page $1,710
$1,630
$1,545
$1,475
$1,430
$1,385
EQUINE RATES, cont.
48x 60x 72x 96x 120x Tabloid Page $5,125
$5,030
$4,875
$4,735
$4,620
1/2 Tabloid $4,180
$4,095
$3,985
$3,865
$3,770
Junior Page $4,220
$4,140
$4,010
$3,905
$3,820
3/4 Jr. Page $3,160
$3,110
$3,010
$2,925
$2,855
2/3 Jr. Page $2,870
$2,820
$2,730
$2,650
$2,595
1/2 Jr. Page $2,225
$2,180
$2,130
$2,085
$2,010
1/3 Jr. Page $1,855
$1,855
$1,855
$1,855
$1,855
1/4 Jr. Page $1,385
$1,385
$1,385
$1,385
$1,385
EQUINE COLOR RATES
Page
Spread
Standard Second Color
$645
$1,000
Matched Color
$840
$1,290
Metallic Color
$975
$1,845
Process Color
$1,430
$2,175
PRODUCTS360 RATES 1x 4x 6x 12x 18x 24x 36x Tabloid Page
$6,315
$6,185
$6,060
$5,845
$5,585
$5,330
$5,075
1/2 Tabloid $5,155
$5,050
$4,945
$4,755
$4,555
$4,345
$4,135
Junior Page $5,275
$5,165
$5,060
$4,865
$4,665
$4,455
$4,240
3/4 Jr. Page $4,095
$4,020
$3,860
$3,630
$3,390
$3,285
$3,170
2/3 Jr. Page $3,570
$3,500
$3,435
$3,300
$3,160
$3,035
$2,875
1/2 Jr. Page $2,750
$2,690
$2,595
$2,435
$2,355
$2,275
$2,130
1/3 Jr. Page $2,160
$2,110
$2,035
$1,905
$1,855
$1,845
$1,770
1/4 Jr. Page $1,740
$1,680
$1,640
$1,540
$1,485
$1,435
$1,380
PRODUCTS360 COLOR RATES
Page
Spread
Standard Second Color
$710
$1,090
Matched Color
$1,005
$1,555
Metallic Color
$1,230
$2,385
Process Color
$1,805
$2,800
PRODUCTS360 POSITION RATES
Page
Cover 2
+20%
Cover 3
+10%
Cover 4
+25%
Student360 RATES
1x
2x
Tabloid Page
$4,485
$3,820
1/2 Tabloid $3,660
$3,115
Junior Page $3,210
$2,725
3/4 Jr. Page $2,770
$2,365
2/3 Jr. Page $2,515
$2,140
1/2 Jr. Page $1,735
$1,470
1/3 Jr. Page $1,350
$1,150
1/4 Jr. Page $1,030
$870
Student360 COLOR RATES
1/2 Jr. Page or Less
Tab Page
Tab Spread
Standard Second Color
$400
$670
$960
Process Color
$670
$1,120
$1,600
Student360 POSITION RATES
Page
Cover 2
+20%
Cover 3
+10%
Cover 4
+25%
Marketplace ad rates Per Column Inch (1 Column = 2-1/4"), Minimum 1"Actual ad cost determined by number of columns multiplied by number of inches at applicable frequency rate and color choice. For the best rate, frequency schedules must start with first insertion. Frequency
Black & White
2-Color
4-Color
12x
$210
$252
$270
9x
$222
$264
$282
6x
$228
$270
$288
3x
$240
$282
$300
1x
$246
$288
$306
Recruitment ads and Practice For Sale ads:
Private practitioners, first 25 words
$91
Each add'l word:
$1.00
Commercial advertiser, first 25 words
$166
Each add'l word:
$2.00
Blind box (practice for sale):
$45
PRODUCTS360 Marketplace ad rates Per Column Inch (1 Column = 2-1/4"), Minimum 1"Actual ad cost determined by number of columns multiplied by number of inches at applicable frequency rate and color choice. For the best rate, frequency schedules must start with first insertion. RATES FOR DVM ADVERTISERS: Frequency
Black & White
2-Color
4-Color
12x
$90
$105
$115
9x
$95
$110
$120
6x
$95
$115
$120
3x
$100
$120
$125
1x
$105
$120
$130
RATES FOR PRODUCTS360-ONLY ADVERTISERS: Frequency
Black & White
2-Color
4-Color
12x
$115
$135
$145
9x
$120
$135
$155
6x
$125
$145
$155
3x
$130
$155
$165
1x
$135
$155
$165
Product & Service Showcase full-color ad ratesAd sizes 1x 3x 6x 12x Tabloid Page
$6,115
$6,020
$5,925
$5,760
1/2 Tabloid $5,035
$4,960
$4,880
$4,730
1/4 Jr. Page $2,060
$2,020
$1,985
$1,910
1/8 Page $1,555
$1,515
$1,480
$1,405