DVM Newsmagazine advertising rates: 2010 - DVM360 Media
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DVM Newsmagazine advertising rates: 2010

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RATES1x6x12x18x24x36x

Tabloid Page

$9,680
$9,285
$8,895
$8,510
$8,330
$8,080
1/2 Tabloid
$7,890
$7,570
$7,260
$6,930
$6,790
$6,590
Junior Page
$8,080
$7,975
$7,705
$7,345
$7,180
$6,965
3/4 Jr. Page
$5,985
$5,745
$5,500
$5,260
$5,145
$4,980
2/3 Jr. Page
$5,420
$5,205
$4,980
$4,770
$4,675
$4,535
1/2 Jr. Page
$4,215
$4,050
$3,875
$3,705
$3,610
$3,525
1/3 Jr. Page
$3,340
$3,210
$3,065
$2,955
$2,860
$2,840
1/4 Jr. Page
$2,625
$2,495
$2,370
$2,265
$2,185
$2,130
RATES, cont.
48x60x72x96x120x

Tabloid Page

$7,865
$7,710
$7,475
$7,260
$7,090
1/2 Tabloid
$6,410
$6,285
$6,095
$5,920
$5,785
Junior Page
$6,735
$6,585
$6,295
$6,155
$5,985
3/4 Jr. Page
$4,845
$4,765
$4,610
$4,485
$4,380
2/3 Jr. Page
$4,400
$4,325
$4,185
$4,070
$3,980
1/2 Jr. Page
$3,420
$3,345
$3,270
$3,195
$3,080
1/3 Jr. Page
$2,840
$2,840
$2,840
$2,840
$2,840
1/4 Jr. Page
$2,130
$2,130
$2,130
$2,130
$2,130

COLOR RATES
Page
Spread
Standard Second Color
$945
$1,460
Matched Color
$1,285
$1,870
Metallic Color
$1,440
$2,665
Process Color
$2,190
$3,340

POSITION RATES
Page
Cover 2
+25%
Cover 3
+10%
Cover 4
+30%
Other Special Positions
+15%


EQUINE
RATES
1x6x12x18x24x36x

Tabloid Page

$6,315
$6,055
$5,800
$5,545
$5,435
$5,270
1/2 Tabloid
$5,145
$4,935
$4,735
$4,525
$4,430
$4,295
Junior Page
$5,200
$4,980
$4,785
$4,575
$4,480
$4,335
3/4 Jr. Page
$3,900
$3,745
$3,585
$3,435
$3,355
$3,250
2/3 Jr. Page
$3,535
$3,385
$3,245
$3,115
$3,045
$2,955
1/2 Jr. Page
$2,745
$2,640
$2,525
$2,415
$2,355
$2,285
1/3 Jr. Page
$2,180
$2,090
$2,000
$1,925
$1,870
$1,855
1/4 Jr. Page
$1,710
$1,630
$1,545
$1,475
$1,430
$1,385
EQUINE RATES, cont.
48x60x72x96x120x
Tabloid Page
$5,125
$5,030
$4,875
$4,735
$4,620
1/2 Tabloid
$4,180
$4,095
$3,985
$3,865
$3,770
Junior Page
$4,220
$4,140
$4,010
$3,905
$3,820
3/4 Jr. Page
$3,160
$3,110
$3,010
$2,925
$2,855
2/3 Jr. Page
$2,870
$2,820
$2,730
$2,650
$2,595
1/2 Jr. Page
$2,225
$2,180
$2,130
$2,085
$2,010
1/3 Jr. Page
$1,855
$1,855
$1,855
$1,855
$1,855
1/4 Jr. Page
$1,385
$1,385
$1,385
$1,385
$1,385

EQUINE COLOR RATES
Page
Spread
Standard Second Color
$645
$1,000
Matched Color
$840
$1,290
Metallic Color
$975
$1,845
Process Color
$1,430
$2,175



PRODUCTS360 RATES1x4x6x12x18x24x36x

Tabloid Page

$6,315
$6,185
$6,060
$5,845
$5,585
$5,330
$5,075
1/2 Tabloid
$5,155
$5,050
$4,945
$4,755
$4,555
$4,345
$4,135
Junior Page
$5,275
$5,165
$5,060
$4,865
$4,665
$4,455
$4,240
3/4 Jr. Page
$4,095
$4,020
$3,860
$3,630
$3,390
$3,285
$3,170
2/3 Jr. Page
$3,570
$3,500
$3,435
$3,300
$3,160
$3,035
$2,875
1/2 Jr. Page
$2,750
$2,690
$2,595
$2,435
$2,355
$2,275
$2,130
1/3 Jr. Page
$2,160
$2,110
$2,035
$1,905
$1,855
$1,845
$1,770
1/4 Jr. Page
$1,740
$1,680
$1,640
$1,540
$1,485
$1,435
$1,380

PRODUCTS360
COLOR RATES
Page
Spread
Standard Second Color
$710
$1,090
Matched Color
$1,005
$1,555
Metallic Color
$1,230
$2,385
Process Color
$1,805
$2,800

PRODUCTS360
POSITION RATES
Page
Cover 2
+20%
Cover 3
+10%
Cover 4
+25%

Student360
RATES
1x
2x

Tabloid Page

$4,485
$3,820
1/2 Tabloid
$3,660
$3,115
Junior Page
$3,210
$2,725
3/4 Jr. Page
$2,770
$2,365
2/3 Jr. Page
$2,515
$2,140
1/2 Jr. Page
$1,735
$1,470
1/3 Jr. Page
$1,350
$1,150
1/4 Jr. Page
$1,030
$870

Student360
COLOR RATES
1/2 Jr. Page
or Less
Tab Page
Tab Spread
Standard Second Color
$400
$670
$960
Process Color
$670
$1,120
$1,600

Student360
POSITION RATES
Page
Cover 2
+20%
Cover 3
+10%
Cover 4
+25%

Marketplace ad rates
Per Column Inch (1 Column = 2-1/4"), Minimum 1"
Actual ad cost determined by number of columns multiplied by number of inches at applicable frequency rate and color choice. For the best rate, frequency schedules must start with first insertion.
Frequency
Black &
White
2-Color
4-Color
12x
$210
$252
$270
9x
$222
$264
$282
6x
$228
$270
$288
3x
$240
$282
$300
1x
$246
$288
$306
Recruitment ads and Practice For Sale ads:
Private practitioners,
first 25 words
$91
Each add'l
word:
$1.00
Commercial advertiser,
first 25 words
$166
Each add'l
word:
$2.00
Blind box (practice for sale):
  
$45

PRODUCTS360 Marketplace ad rates
Per Column Inch (1 Column = 2-1/4"), Minimum 1"
Actual ad cost determined by number of columns multiplied by number of inches at applicable frequency rate and color choice. For the best rate, frequency schedules must start with first insertion.
RATES FOR DVM ADVERTISERS:
Frequency
Black &
White
2-Color
4-Color
12x
$90
$105
$115
9x
$95
$110
$120
6x
$95
$115
$120
3x
$100
$120
$125
1x
$105
$120
$130
RATES FOR PRODUCTS360-ONLY ADVERTISERS:
Frequency
Black &
White
2-Color
4-Color
12x
$115
$135
$145
9x
$120
$135
$155
6x
$125
$145
$155
3x
$130
$155
$165
1x
$135
$155
$165

Product & Service Showcase full-color ad rates
Ad sizes1x3x6x12x

Tabloid Page

$6,115
$6,020
$5,925
$5,760
1/2 Tabloid
$5,035
$4,960
$4,880
$4,730
1/4 Jr. Page
$2,060
$2,020
$1,985
$1,910
1/8 Page
$1,555
$1,515
$1,480
$1,405
Source: dvm360,
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