Digital Specs and Requirements

By | Digital Media, Marketing

Web ads for

A 5-day lead time prior to the scheduled live date is required for all standard (non-rich media) banners.

Rich-media assets require a 10-day lead time.


Formats Accepted for Desktop or Mobile Ads: JPG, GIF, PNG, or Rich Media. All ads must be 72 dpi RGB images. Third-party tags are required for all rich media, and must be SSL compliant, as rich media is not site served.


Desktop Ads

  • Leaderboard: 728 x 90 pixels; 60k maximum file size
  • Medium Rectangle: 300 x 250 pixels: 60k maximum file size
  • Skyscraper: 160 x 600 pixels; 40k maximum file size
  • Small Rectangle: 300 x 100 pixels; 40k maximum file size


Mobile Ads

  • 300×250 medium rectangle, 40k maximum file size
  • 300×50 mobile banner, 40k maximum file size


A backup image for any rich media ad is required.

  • Format: JPG, GIF, PNG
  • Size: 40k max.


Desktop Rich Media Big expandable banner:

960 x 35 expanding to 960 x 450

  • On initial page load:
    Ad automatically expands down upon initial page load, displays for a maximum of seven (7) seconds, then retracts automatically. Automatic drop down of ad is limited to one time per day per user.
  • Click through: Clickable links must open in new tab/window. Please follow click through tracking instructions of the rich media ad hosting platform you use.
  • Panel initiation: User click expands ad to play, no mouse over allowed.
  • Panel Closing: A specifically defined close button the user clicks on retracts the ad, no mouse out allowed. A close button must be present in all instances of ad expansion.
  • Back up: GIF required
  • Auto Initiated Load: Expansion – 80 KB maximum
  • User Initiated Load: Expansion – 1MB maximum


When Submitting Rich Media


General Requirements:

  • A linking URL must be provided with creative.
  • Animated GIF ads must be slower than 5 FPS
  • Maximum number of panels: 4
  • Maximum weight per panel: 60k



  • Maximum panel expansion sizes:
    • 728×90 to 728×315
    • 160×600 to 600×600
    • 300×250 to 600×250
  • Panel Initiation: User click
  • Panel Closing: User click
  • Close Button Requirements: Close or skip for all interstitials, and close for expanding ad units.
  • Panel Expansion Direction:
    • 728×90: down
    • 160×600: right
    • 300×250: left
  • 20% average CPU usage accepted, sustained spikes over 70% will be rejected.
  • Data Collection: Requires clear opt-in language to indicate to whom the user is submitting information.
  • Hotspot: Not to exceed 1/4 size of ad. Initiated when cursor rests on hotspot for at least 1 sec. Must NOT initiate audio.
  • A backup image must also be provided. Be sure all primary information is on 1st frame of .gifs.
  • Accepted formats: JPG, PNG, GIF
  • Size: 40 KB (desktop, tablet, mobile)


Video Requirements:

  • HTML5 ads with embedded video must be 24 fps or slower (18 fps recommended)
  • Acceptable Formats: MP4, OGG, WebM for multi-browser compatibility
  • Maximum Video Weight: 1.2 MB
  • Auto initiated load/expansion: 1 MB max
  • Audio: Must be user initiated
  • Video: Can be host or user initiated, and must have a start feature
  • Maximum play time: 30 seconds
  • Required Controls: audio, play, pause, mute, unmute


Please Note: We no longer accept Flash assets for


Libraries and assets such as jQuery, Greensock, Font files, CSS etc. cannot be hosted on shared domains and must be uploaded and served by the approved third party vendor. Example: If you are using jQuery in the ad and the file is loading from “” —this will not be accepted. The jQuery file needs to be hosted by the 3rd party platform used.


Other Recommendations

To avoid/remove unnecessary jQuery calls, consider using Web API and Vanilla Javascript.


Avoid animation effects that are CPU intensive, avoid or reduce the usage of:

  • Loops and timers
  • setInterval
  • setTimeout
  • requestAnimationFrame
  • Minimize DOM access
  • Avoid eval() to avoid security risks
  • Avoid global variables


If providing Rich Media HTML and other Assets to UBM in Order to Have Third-Party Tags Created: Please do not minify your files. This will help us greatly during our QA process, in order to ensure that everything renders correctly.


If providing Rich Media HTML ads with Third-Party Ad Tags:

  • Have third party tracking tags implemented via IFRAME / Javascript tags to redirect to a third party server.
  • Minifying files makes a huge difference and can help improve performance. Please consider minifying HTML, CSS and JS using a suitable minifier of your choice



e-Newsletter ads


For all e-news ads: Formats accepted are GIF, PNG, JPG. You must also provide one live click URL.

Leaderboard: 728 x 90 pixels, 30kb maximum file size

Medium Rectangle: 300 x 250 pixels, 30kb maximum file size (available in dvm360 Full Circle only)

Skyscraper: 160 x 600 pixels, 30k maximum file size (not available in dvm360 Full Circle)

Banner: 468 x 60 pixels, 30k maximum file size

Button: 120 x 60 pixels, 20k maximum file size (for a double-wide: 240×60 pixels)


If third-party, only Click URL and 1×1 pixel tracker accepted with GIF, PNG or JPG



  • When designing an Animated GIF for an e-newsletter please be sure that the first frame is not too ambiguous. Outlook 2007 & 2010 will serve an Animated GIF but will not support its animation, so only the first frame will appear.
  • Flash will not work for newsletters. Animated .GIF will work, but make sure to fill the first frame of the ad with information that can stand alone.


Sponsored Product or Text Ad:

Text ad placements require each of the following items:

  • Text header: 60 characters (including spaces)
  • Body text: 75 words
  • One JPG image that is 100×100 pixels, 40 KB maximum file size
  • One Live Click URL
  • Please include a call-to-action (CTA) or indicate which text is to be linked to your URL


Newsletter due dates: All assets must be provided no later than seven (7) days prior to the scheduled issue date.


Submitting Ads

While copying your sales representative, please e-mail all assets to:

  1. Website & e-Newsletter ad images along with click URLs to:

  1. dvm360 Products Directory all images and text go to:

Lori Kleiböhmer

By | Marketing
Lori Kleiböhmer

Lori Kleiböhmer

What is your special power?
I proofread the daylights out of copy, manage project spreadsheets, and write engaging email copy so our audience gets a feel for how great the vet group is!

What makes you tick?
My family, my dogs (who, face it, are my two youngest kids), and reading British mysteries. OK, reading anything. And ’60s/’70s pop music. I know a lot of lyrics…and I’m not afraid to sing them.

What is your spirit animal?
The Timber Wolf

Special Editorial Features

By | Marketing
Publications Features Leadership Topic Space Deadline
March dvm360 Tick control Toolkit; Dermatology, Parasitology, Diagnostic Imaging, Pain Management, Nutrition

Exclusive: State of the Profession Pt. 3, Equine: Lameness


Pet Owners 2.0: Your Millennial Client February 4
February Firstline Fear-Free Toolkit; Wellness Plans, Dentistry, Team Dental Training for Better Care and Communication, Behavior, Canine Nutrition, Nutrition, Fear-Free Visits


January 19
March Vetted Tips, Tools, and Topics: Fear and Anxiety in Pets, Holistic Medicine, Nutrition, Pain, Hospital Design, Online Pharmacy


Surgery: Gastric Dilatation-Volvulus/ Monitors



Critical Care/Monitors/ Practice Management Software

Dental/Periodontal Disease/ Equipment Financing

February 11

Imagine Your Speakers HERE

By | Marketing


The CVC programming team is now accepting industry session and speaker nominations for consideration for our three 2016 veterinary continuing education conventions.  Live events are rated “highly influential” among veterinary professionals and the surging attendance and popularity of CVC’s three annual conventions make now the time to invest in newly offered sponsorship opportunities. Here are the details:

  • Prospective sponsors must complete and submit an industry session and speaker proposal form.  Contact your account manager for deadlines.
  • Sponsoring companies will agree that their sponsored KOL will not be an employee or representative of their company.
  • Sponsored KOLs should be willing to commit to a present minimum of 3 session hours and up to 6 session hours per convention location, pending program availability.
  • Proposed sessions will be reviewed by the CVC programming team and sponsors will be notified of the decision by their account manager.
  • Sponsors will be recognized before, during, and after each convention location via 3 pre-convention e-newsletters, the final program grid, onsite signage, daily convention emails, and 2 post-convention e-newsletters.
  • Sponsors are invited to provide promotional and product materials outside of session rooms.
  • Sessions can be scanned for data capture for a minimal additional cost.
  • Sponsorship investment includes the cost of KOL honoraria and travel and a per-session fee.Rodasta
  • Only CVC exhibitors are eligible to sponsor programming.


Contact your UBM Life Sciences, Veterinary account manager for details and sponsorship forms.

Meet Clingzilla

By | From the Field, Marketing


Window clings are eye-catching advertising that provide their own backlighting. This example, featuring Merial’s OraVet at CVC Kansas City, runs about 20′ high—as tall as this section of the convention center can take.

Loyalty through content marketing: How it’s done

By | Digital Media, Marketing, Social Media
"Over half of marketers say that creating sufficient content is their greatest challenge."

“Over half of marketers say that creating sufficient content is their greatest challenge.”

If your marketing efforts aren’t building brand loyalty then there’s probably something wrong with your approach. This applies to content marketing too, of course. But the good news is that creating content for this type of marketing should be as easy as sharing your enthusiasm for your product and your company. has shared three tips for creating great content that your customers will care about. For example, here’s one way they suggest using the popular element of video:

(C)onsider taking customers behind the scenes of your company to meet the employees or see how products are selected for your stores. Even instruction manuals and Frequently Asked Questions can be more interesting when presented in video format.

Click here to read learn more about how to make your customers stick.

GoPro and the rise of user-generated marketing content

By | Digital Media, Marketing, Social Media
"User-generated content is the next marketing and advertising frontier for brands."

“User-generated content is the next marketing and advertising frontier for brands.”

Social media and its attendant technologies continue to mutate and specialize at an amazing rate. Not that long ago the thought of using consumer-contributed video clips for marketing purposes would’ve been laughable: Picture grainy, jittery, vertically shot garbage shareable only among friends. Enter the likes of GoPro—high quality cameras that do a lot of the technical work of shooting good video for you. Suddenly, companies have well-equipped fans of their brands deployed all over the place. Aside from the exciting immediacy of such footage, there’s a benefit to the bottom line. As Fast Company describes one application:

In place of an art director, acting cast, and team of videographers, GoPro simply hands a wearable camera to an amazing athlete and gets back advertising and marketing gold.

That’s not great news for actors and videographers, but it works for the marketing team. This may not be a fit for every product, but who would’ve thought it would work for any product just a short time ago.

Click here read “How GoPro is transforming advertising as we know it.

Is ‘advertising’ a dirty word?

By | Digital Media, Marketing, Social Media
Image presented by

Image presented by

Did you know that commercial websites make money from advertising? Yeah, it’s not exactly a big secret. Yet many companies craftily attempt to hide what are essentially ads by cloaking them in more appealing language, referring to the pieces as “sponsored” or “promoted” content. AdAge has done a survey of two dozen sites who follow this practice and presented their findings in a new article. Lest you think sites are trying to dupe their readers, take it from Mike Dyer of The Daily Beast (via AdAge):

“A great display ad will divert people’s attention from what they sought out to do. Content is the thing people are seeking out. It is the end of the behavior chain.”

Click here to continue your behavior chain at AdAge.

White papers are powerful—when done right

By | Digital Media, Integrated Programs, Marketing, Social Media
"(M)any well intentioned yet misguided marketers regularly produce and publish whitepapers that are almost guaranteed not to succeed."
“(M)any well intentioned yet misguided marketers regularly produce and publish whitepapers that are almost guaranteed not to succeed.”

The white paper remains a pillar of digital B2B engagement, but simply offering one does not guarantee results. Their handling, in fact, is very similar to other marketing efforts: Audience, desired result, and other parameters must be taken into consideration before launch. As points out, white papers can (and should) be integrated with digital presence at large:

A great way to inform your target audience of upcoming material can be through social media. This can start from before the whitepaper has been published: if it is a great piece of content, why not promote it? Posting regular updates to a social media platform will create a buzz and interest around the subject.

Click here to read “How to: Maximise the ROI of whitepapers.”


The peril of Instagram robots

By | Digital Media, Marketing, Social Media
"In addition to the awkward, cringe-worthy comments, my actual Instagram feed was ruined."

“In addition to the awkward, cringe-worthy comments, my actual Instagram feed was ruined.”

No, that’s not the title of a new social media themed Isaac Asimov adaptation, it’s a real condition resulting from the rat race of gaining platform followers. In the interest of science, Hootsuite blogger Evan LaPage put his own Instagram account to the test of attracting followers via third party automation services like Instamacro and Instagress. The results were … mixed. As Evan puts it:

In the last day and a half that I ran Instagress I gained another 170 followers or so, bringing my total following to 584. But I lost what I, as an individual, love about Instagram. And I lost one of the main tools a brand might use to engage followers.

You really should read Evan’s travails with automated commenting.

Click here to read the entire post.